Managing clients

What “client” means in PRplus

A client is the unit of work in PRplus — a brand, a company, a product, or a competitor you track. Every trend, pitch, alert, and report is scoped to a specific client. If you're in-house, “client” is probably just your own brand + its competitors; if you're an agency it's literally your clients.

Plan limits

• Starter — up to 2 clients.
• Pro — up to 10 clients.
• Enterprise — unlimited.

Archived clients don't count against your limit. Archive a client from its detail page if the engagement ended — you keep all historical pitches, mentions, and reports.

The fields that matter

Keywords

Keywords drive monitoring. We scan Twitter, Reddit, news, and Google Trends for every keyword on the list. A few rules of thumb:

• Include the brand name andcommon misspellings or short forms (“McDonalds”, “McD”).
• Add campaign or product names you care about (“Air Max 90”, “Vision Pro”).
• Skip generic industry terms unless you want firehose volume.
• Capitalization is ignored. Spaces are treated as literal.

Brand voice

A few sentences describing how the brand sounds in print. The AI reads this on every pitch draft. Good examples:

• “Confident, slightly irreverent, avoids corporate jargon. Short sentences. Favors concrete over abstract.”
• “Warm, human, and approachable. We write like a neighbor telling a friend about a new product.”

Bad: “professional.” Too vague to affect output.

Industry

Optional but useful — narrows the AI's context (“a D2C shoe brand” vs. “an enterprise SaaS company” get meaningfully different pitch drafts).

Sharing clients with your team

All team members share the full client list by default. If you want finer control, each client page has a Members section where you can restrict access role-by-role. Roles:

• Owner — full edit, delete, transfer.
• Editor — edit client + write pitches, but cannot delete.
• Viewer — read-only access to all client data.

What archiving does

• Monitoring stops (no new mentions ingested).
• The client hides from the main list but stays accessible.
• All historical data is preserved.
• Doesn't count against your plan limit.

Unarchive any time from the client's detail page.

Deleting vs. archiving

Deletion is permanent and irreversible. Always archive first unless you have a GDPR / data-removal reason to actually delete — archiving preserves the historical record.